"Keep the Faith" is a well-known phrase associated with Northern Soul, a British music and dance movement that emerged in the late 1960s and 1970s. The phrase reflects the dedication of Northern Soul fans to the genre, which is rooted in rare and fast-paced American soul music from the 1960s.
Many football fans, especially those from clubs in the North, have adopted Northern Soul imagery, including the clenched fist logo, as a symbol of their dedication to their teams. The phrase has been seen on banners, scarves, and even club merchandise, reinforcing the idea that supporting a football club is about sticking with it through thick and thin—just like Northern Soul fans did with their beloved music scene.
