Netto is a Danish discount supermarket chain founded in Copenhagen in 1981, known for its bright yellow branding and minimalist store layout. Owned by the Salling Group, it operates over 1,000 stores across Europe, with a strong presence in Denmark, Germany, Poland, and Sweden. Netto briefly entered the UK market in the 1990s and again in 2014 through a joint venture with Sainsbury’s, but exited in 2016. The brand is recognized for offering a limited selection of own-label and branded products at low prices, often displayed in simple packaging or straight from pallets, emphasizing efficiency over frills.
