"People Will Always Need Coal" was a recruitment campaign launched by the National Coal Board (NCB) in the 1970s. It aimed to attract young people to careers in coal mining by portraying the industry as glamorous and secure. The campaign included a kitschy advertisement that promised a lifestyle filled with excitement, financial stability, and even romance. The slogan reflected the belief at the time that coal would remain a vital energy source indefinitely.
Interestingly, the phrase has since been revisited in modern contexts, such as in Public Service Broadcasting's song "People Will Always Need Coal," which critiques the decline of the coal industry and its environmental impact.
