"Your Country Needs You" was a famous recruitment slogan used in World War I, appearing on a poster featuring Lord Kitchener. The image, created by Alfred Leete, was first published in the magazine London Opinion on September 5, 1914. It depicted Lord Kitchener, the British Secretary of State for War, pointing directly at the viewer, urging them to enlist in the British Army.
The poster became one of the most iconic propaganda images of the war, inspiring similar designs in other countries, including the U.S. "I Want You" poster featuring Uncle Sam. The slogan and imagery played a crucial role in encouraging voluntary enlistment before conscription was introduced in Britain.
